Definition: return on marketing investment or romi is a metric used in online marketing to measure the effectiveness of a marketing campaign it examines. Return on marketing investment (romi) is a metric used to measure the overall effectiveness of a marketing campaign. Avery explains that it is also referred to by its acronym, mroi, or as return on marketing investment (romi) it can be used to assess the return.
Return on marketing investment (romi) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or. The marketing roi formula for calculating return on investment is dependent on how you track revenue, profits and expenses here are calculators and a demo.
Rules of thumb from the 1960s and '70s are losing their effectiveness a more rigorous approach is required--one that treats marketing expenditures as. Return on marketing investment measures how much revenue a marketing campaign generates compared to the cost of running that campaign. Trouble is, mroi (alternatively called return on marketing investment or romi) is defined differently, measured differently and used for different.